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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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The book Inside Out and Back Again by Thanhha Lai is a story based on the author’s childhood account. It is about her experience fleeing from Saigon to America with her family. The theme that stood...

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3.3 Exercise

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Case Study-Airline Competitive Advantage

Case Study-Airline Competitive Advantage

Q Select an airline such as American, Delta, Southwest, Emirate, etc., and compose a scholarly case study paper that provides details on one of the information systems that has been implemented by the company in the area of human resources, sales and marketing, customer service, reservations, maintenance, or operations. Be sure to select an information system that has resulted in the airline gaining a competitive advantage over its competitors. Touch on how the utilization of the information system has assisted the airline's management or employees in making better decisions, improving the business processes, operating more efficiently, or attracting or retaining customers. 2 Pages.

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Delta airline is one of the leading airlines in the United States. This paper tries to examine the use of the information systems in the Delta airlines. In 2014, Delta has bought two in-house technical platforms for the company including the reservation systems and the flight operation systems from the renowned tech-company Travelport. By doing so, the company was able to access and control its data using different technical appliances. Delta named its reservation and passenger service as Deltamatic that deals with the passenger reservation, check-in and baggage management (Rice, 2014). This was one of the first technical step of the Delta in the IS world. Recently, the company has conduected many types of researches to enhance their performance.